SEO & digital marketing
SEO, GEO and digital marketing to grow your visibility
Being found by the right customers at the right moment is what search optimization is about. Vortech-X optimizes your site for Google, for local search and for AI answer engines (ChatGPT, Perplexity, Google AI Overviews), then adds targeted ad campaigns.
SEO and digital marketing at a glance
Search engine optimization (SEO) makes your website visible in the free results of Google and Bing when your customers search. It rests on three pillars: a technically sound website, content that answers people's questions, and a good online reputation.
GEO (Generative Engine Optimization) extends SEO to answer engines such as ChatGPT, Perplexity and Google AI Overviews. The goal is for your brand to be cited in generated answers, thanks to clear, well-sourced and structured content and reliable structured data.
Online advertising (Google Ads, Meta Ads, LinkedIn Ads) brings immediate, measurable traffic while SEO builds lasting visibility. Vortech-X combines both according to your goals, with results tracking shared with you.
What we do
- Google Search Console
- Google Analytics 4
- Google Ads
- Meta Ads
- Schema.org
- Looker Studio
SEO audit
Technical (indexing, speed, errors, structured data), semantic (keywords, content) and competitive analysis, with an action plan ranked by expected impact.
On-page optimization
Titles, meta descriptions, page structure, internal linking, images and schema.org data, applied directly or handed over to your team.
Local SEO
Creating or optimizing your Google Business Profile, consistent name, address and phone across directories, customer review strategy.
GEO
Content structured as short answers, FAQ pages, an llms.txt file and entity data, to help AI engines understand and cite your brand.
Ad campaigns
Creation, monitoring and optimization of Google Ads, Meta Ads and LinkedIn Ads campaigns, with conversion tracking.
Content and social media
Editorial calendar, article and page writing, and management of your company's social media.
Our SEO approach, step by step
- 01
Initial audit
A technical, semantic and competitive review, with baseline measurements: rankings, traffic and conversions.
- 02
Action plan
A list of actions ranked by impact and effort, agreed with you.
- 03
Technical fixes
Indexing, speed, redirects, structured data: the foundations come first.
- 04
Content
Creating and optimizing the pages that answer your customers' searches.
- 05
Reputation
Google profile, customer reviews, business directories and mentions of your brand on trusted websites.
- 06
Measurement and adjustments
Regular tracking in a shared dashboard, and priorities adjusted based on results.
Our method
Diagnosis first
Every engagement starts with a data-driven audit and an action plan prioritized by impact.
Useful content
We produce clear, well-sourced, structured content that search engines and AI can cite.
Tracked results
A shared dashboard: rankings, traffic, leads and campaign return on investment.
SEO or Google Ads: which one?
Organic search and advertising serve different needs. Here are their main differences.
| Criterion | SEO (organic search) | Google Ads (paid search) |
|---|---|---|
| First results | Gradual: from a few weeks to several months | Immediate once ads are live |
| Cost | Technical work and content, no cost per click | Payment for every click, plus management |
| Durability | Rankings last if the site is maintained | Traffic stops when the budget stops |
| Perception | Organic results, often seen as more trustworthy | Ads labeled as sponsored |
| Targeting | Based on searches and their intent | Very precise: keywords, area, schedule, audience |
| Best for | Building lasting visibility | Launching an offer, testing a market, seasonality |
The two work together. Google Ads generates leads while SEO grows, and reveals which keywords actually convert. Over time, strong organic rankings reduce your reliance on ad spend.
How much does SEO cost?
The budget depends on your starting point and your goals. We do not publish prices: each engagement is quoted after a free first conversation.
Website size
A site with a few pages and a store with thousands of products do not require the same audit and optimization work.
Competition
The more competitive the target searches, the more content and authority it takes to move up.
Target area
One city, one country or several languages: each market adds pages and searches to track.
Content production
The number of pages and articles to write each month is a major cost item.
Ad budget
For Google Ads or Meta Ads, the media budget, paid directly to the platforms, comes on top of management fees.
An engagement can start with a one-off audit, then continue with ongoing support if you wish.
Get a free quoteFAQ
Frequently asked questions
What is the difference between SEO and GEO?
SEO aims for strong rankings in search engine results. GEO (Generative Engine Optimization) aims for your brand to be cited in answers generated by AI tools such as ChatGPT, Perplexity or Google AI Overviews. Both rely on a technically sound site and trustworthy content.
How long does SEO take to show results?
Early effects often appear within weeks of technical fixes; lasting gains build over several months. Paid campaigns drive traffic immediately.
Do you handle local SEO?
Yes: Google Business Profile optimization, consistent business details, customer reviews and local landing pages.
Do you offer a standalone SEO audit?
Yes. The audit can be a one-off engagement: you receive a detailed report and a prioritized action plan that your team can apply on its own. We can then help you implement it if you wish.
Can you guarantee the top spot on Google?
No, and nobody can honestly guarantee it: Google alone decides rankings and changes them regularly. We commit to a method, concrete actions and transparent tracking of results: rankings, traffic and leads generated.
How do you measure results?
With Google Search Console, Google Analytics 4 and the ad platforms' own tools. A shared dashboard tracks rankings, organic traffic, conversions and the cost per lead of campaigns.
Do I need a blog to rank well?
Not necessarily. Thorough service pages, a useful FAQ and a well-maintained Google profile are often enough for a local business. A blog becomes useful to answer many of your customers' questions and target broader searches.
Expertise
Ready to start your project?
A free, no-obligation 30-minute call to clarify your goals and the best approach.
Get a free quote